چکیده:
World Class Manufacturing offers a consistent and rigorous problem-solving framework for identifying the scope of the problem, eliciting participant views about problem causes and system connections, and identifying policy levers. Reliability, quality, and cost are linked, with higher quality being associated with higher reliability. Iran auto part industry hasachieved many capabilities in supplying auto parts in the country. However, most of the Iranian auto part producers have not acceded to global markets. The purpose of this research is identifying the most important export barriers in this industry. So, a theoretical framework of export barriers based on variables effect on competitive advantage in global markets, export barriers, and export performance is developed. It includes seven variables: factorcondition, demand conditions, related and supporting industries, firm strategy and structure, government, target market conditions and chance. The data used in this research was collected through a survey of top managers of auto- parts producing companies in the Tehran province. The results show that all 7 main variables were supported as export barriers by therespondents, though some of the measures in these variables were not recognized as an export barrier. Also, their priority was determined.
خلاصه ماشینی:
"Problem description As mentioned previously, the exact identification and determination all the export barriers is a very difficult task, and the different companies, industries, and countries differ significantly in this regard; However some of the factors play more important roles, and according to Ortega (2003) since the detected variables are the same for many of companies apart from their nationality and the type of their industry, so viewing these factors as the potential export barriers in Iran's auto spare parts industry can match with the existed facts to a large extent.
In the area of governmental programs and activities, the following suggestions can be made: developing the level of cooperation with high-consuming markets with special focus on technological countries and big auto manufacturing companies, establishing the specialized auto parts exhibitions in the country and inviting the big international companies to attend these exhibitions, accelerating the current procedure of privatization in the country, creating a desirable conditions for stronger presence of private section in this industry, and trying to pay the suspended credits of auto parts creditors in shorter periods of time.
Amongst them, the most important examples are as follow: reinforcing the competitive power by improving quality, decreasing the final expenses with regard to target market, exact programming by auto parts manufacturers, developing R & D departments with cooperation of universities and other valid scientific centers in the country, programming by auto parts manufacturers to respond to the internal demands for exports and maintaining the internal market share, and considering the demand conditions."