خلاصه ماشینی:
Given the significance of justice in achieving the main economic, political and cultural objectives and the role of revising the pattern of consumption in this regard, the article also tries to study the function of mass media, particularly National Media.
Keywords: Revising the Pattern of Production and Consumption, Allocating and Distributing Sources and Income, Mass Media, Economic Justice, Neo-Liberalism * Associate prof.
** Abstract: The present study examines the relationship between watching TV ads and consumption pattern of Tehran's children and adolescents.
Keywords: Instructive Ads, Commercials, Pattern of Consumption, Television, Children and Adolescent Educational psychology Email:Esmius@yahoo.
Research findings in the two past decades show that television programs (series and commercials) mostly expose a luxurious style life, hence, elements of lavish consumption.
Keywords: Use and gratifican Theory, TV, Life Style, Cultivation Theory, Lavish Consumption Management, researcher and teacher Email:sh-ksepehr@yahoo.
A. & Abbas Mohammadi Shakiba Abstract: The present article investigates the views of Tehran’s citizens on consumptionism and the necessity to revise pattern of consumption as well as the role of IRIB in this regard.
) 10 5 تجزیه و تحلیل دادهها، نتیجه گیری و تبیین آنها 15 6 دستیابی به یافته ها و نکات جدید و مفید 10 7 کاربرد و اثربخشی برای رسانه و ارائه راهکارها 10 8 نحوه بیان، روانی و شیوایی (رعایت قواعد علمی نگارش) 10 9 رعایت قواعد علمی استناد درونمتن و پایان مقاله 10 10 اعتبار منابع مورد استفاده و مستندات معتبر و علمی 10 جمع امتیازها 100 فرم اشتراک فصلنامه علمی ـ پژوهشی «پژوهش های ارتباطی » لطفا .......