چکیده:
ABSTRACT—Today, given the atmosphere of the Iran & world's capital markets, analyzing behavioral factors that influence on the decisions of investors, is very important. This applied study, to evaluate the effect of behavioral factors (biorhythm mode, self-esteem, prestige & rational behavior) and so the kind of information (public & financial) and transparency of information on the investor's behavior, on a random sample of 292 shareholders & investors in the Ahvaz stock exchange. Collecting data is through the questionnaires and method of data analysis, modeling structural equation using by SPSS & SMART PLS software. The results show that the kind of information and behavioral factors, influence on the behavior of individuals to invest in the stock market significantly. But, significant relationship between transparency of information and investor's behavior was not confirmed.
خلاصه ماشینی:
"The Effect of Behavioral Factors, The Kind of Information and Transparency of Information on Investors' Behavior in Ahvaz Stock Exchange Jeiran Mohammadi (PhD), Hasanali Sinaei (PhD) and Marzieh Goldoust (MA) 1 Received: 2015/7/24 Accepted: 2016/2/20 Abstract: Today, given the atmosphere of Iran & world's capital markets, analyzing behavioral factors that influence decisions of investors, is very important.
This applied study is to evaluate the effect of behavioral factors (biorhythm mode, self-esteem, prestige & rational behavior) and so the kind of information (public & financial) and transparency of information on the investors' behavior, on a random sample of 292 shareholders & investors in Ahvaz stock exchange.
In This study, was examined the influence of behavioral factors (biorhythm, self confidence, rational behavior and prestige), the type of information ( the public and financial information) and transparency of information on behavior of investors who invest in the stock market of Ahvaz.
3. Empirical research background Considering behavioral-financial topics as a young field, some research is listed below: Shajari & Sadat Emam (2012) identified and analyzed the factors that affect investors' decisions in Tehran Stock Exchange.
The results also showed that political factors, transparency of financial information, the type of industry and the number of transactions of a stock have the highest influence on investors'decision in Tehran Stock Exchange (Shajari& Sadat Emam, 2012).
The Effect of Financial Information Transparency on Investors Behavior in Tehran Stock Market, Thesis of Msc in Management, Tehran, faculty of management & Accounting, Allameh University."