چکیده:
This current research has done to investigate the Relationship between Brand`s Special
Value and Mobile Services Characteristics, users of Mobile Services in Bukan City.
Statistical population in this research is included users of Mobile Services in Bukan City that
384 people were selected as sample size by using Cochran Formula and by using the method
of simple random sampling was used. For data gathering by using the questionnaire was
used. The questionnaires used in this research were standard and mobile services
characteristics and brand`s special value questionnaires were designed Tsong Wang (2011).
Data with statistical programs in two levels of descriptive and inferential statistics were
analyzed by using structural equation modeling. Questionnaires` stability was accounted by
Cronbach alpha coefficient and a mobile services characteristics and brand`s special value
questionnaires are 0.847 and 0.813 respectively. All hypotheses in the level of 0.95
confidences were confirmed and the results showed that Mobile Services Characteristics on
Brand`s Special Value has been effected. Gained delight on Brand`s Special Value is in first
rank and usability is in the second rank has been located.
خلاصه ماشینی:
Keyword: Information SecurityManagementSystem, ISO / IEC27001, ISO / IEC27002 * Corresponding author: Nahid Beirami Peer review under responsibility of UCT Journal of Management and Accounting Studies INTRODUCTION from the ere of mass production to the age of information and improved communication and evolutionary human life moved towards the information society and knowledge- based world, all the processes and activities economic, cultural, industrial, political and social relations in today's world not only is considered as one of the main sources of assets, but also ruled as a tool for effective management of other resources and assets of the funds, manpower was to prove so important and special value, implementation and management of factors in the country is from the vital importance factors .
8 -The development and maintenance of systems 9-Managing incidents related to information security 10-Business continuity management 11- Accordance with the rules The Importance and Necessity of Research: As one of the most valuable information assets of the organization's most sensitive task is to deliver timely and appropriate information needed, it is always a central role.
The Main Objectives: The purpose of this study was to investigate and analyze the assumptions requirements of Hospitals in Tabriz for Information Security Management System implementation.
In this study, the analysis and assumptions and information security management system requirements and standards examined in several hospitals Tabriz.
In this study, the analysis and assumptions and information security management system requirements and standards examined in several hospitals Tabriz.
Dependent Variable: Research study, prerequisites and requirements for the implementation of Information Security Management System consist of: 1.