چکیده:
The purpose of this study was to investigate the relationship between the relationship
between marketing and customer responsiveness with respect to the role of mediator of
customs customers' trust in Golestan province. The research method used was descriptive
correlational survey. The statistical population of this study included all customs customers
in Golestan province was unlimited. The sample size was 384 according to Krejcy and
Morgan tables. The method of this research was stratified random. The research data were
collected using library and field method and the tool used was a questionnaire. The
reliability of the questionnaires was confirmed by Cronbach method and the validity of the
tool was confirmed by the content method. Also for analyzing the data, the structural
equation test was used using pls software. The results show that there is a significant
relationship between the relationship between marketing and customer responsiveness with
respect to the role of mediator of customs customers trust in Golestan province.
خلاصه ماشینی:
The results show that there is a significant relationship between the relationship between marketing and customer responsiveness with respect to the role of mediator of customs customers trust in Golestan province.
In this research, we explore the relationship between marketing and customer responsiveness with respect to the role of mediator of customs customers' trust in Golestan province.
The main question of this research is whether there is a meaningful relationship between marketing and customer responsiveness with respect to the role of mediator of customs customers trust in Golestan province?
4. Structural research model with significant coefficients UCT Journal of Management and Accounting Studies Vol 5 Issue 3, September 2017 Table.
The results of direct relationship and significance coefficients of research hypotheses / Discussion and commentary Hypothesis 1: H0: There is no meaningful relationship between financial interests with the trust of customs customers in Golestan province.
Hypothesis 2: H0: There is not a meaningful relationship between social factors with the trust of customs customers in Golestan province.
Hypothesis 3: H0: There is no meaningful relationship between structural links with the trust of customs customers in Golestan province.
H1: There is a meaningful relationship between structural links with the trust of customs customers in Golestan province.
H1: There is a meaningful relationship between structural links with the trust of customs customers in Golestan province.
( 2013 ) ", Marketing orientation and business economic performance", international journal of service industry management, 309.
(2003), "Relationship marketing: customer commitment and trust as strategy for the smaller Hong Kong corporate banking sector", International journal of bank marketing, Vol. 21, No. 6/7.