چکیده:
One of the success factors of the tourism industry is to provide the satisfaction of tourists.
Hotel industry is one of the key elements in this success. The factors affecting customer
satisfaction in the private sector Hotels in Qom province (Case study 4-star hotel Parsia) has
been examined in this stud. The present study is a descriptive survey in terms of
methodology and practical in terms of purpose. A questionnaire has been developed for this
purpose and has been distributed among the clients of Parsia Grand Hotel. Finally the data
has been analyzed and then the results were concluded. The results of these studies
examined factors affecting customer satisfaction in the private sector Hotels in Qom
province (Case study 4-star hotel Parsia) and used by the activists in this industry.
Since the number of Parsia hotel customers were unlimited, therefore, sample size of study
was considered as 384 using the Cochran formula. The questionnaire was distributed
through convenience sampling. In order to analyze the data, the Kolmogorov – Smirnov,
Simple and multiple linear regressions was used applying the SPSS21 software.
خلاصه ماشینی:
, (UJMAS) Volume 5,Issue 1 24-32 (2017) ISSN 2382-9745 Factors affecting customer satisfaction in the private sector hotels in Qom Case study: parsia Grand Hotel (4 starsT) Samaneh Borhanian1 and Vahid Reza Mirabi2 1MA Executive management (marketing and Export) in faculty member of, science and Research Branch, Islamic azad university, Tehran, Iran 2Associate professor &faculty member of branch, Islamic Azad University, Tehran, Iran Original Article: Received 15 Dec. 2016 Accepted 20 Jan. 2017 Published 19 Feb. 2017 ABSTRACT One of the success factors of the tourism industry is to provide the satisfaction of tourists.
; Data Analysis Second hypothesis: the perceived value of products and; In this study, for the analysis of statistical data and services provided by Parsia hotel has an effect on customer; according to the research questions and variables, the satisfaction.
; descriptive statistics were used in the table format and Third hypothesis: the perceived value of products and; regarding the inferential statistics, in order to analyze the services provided by Parsia hotel has an effect its customer; data, the Kolmogorov – Smirnov, Simple and multiple satisfaction.
So it is concluded that the perceived quality of products and services provided by Parsia hotel has an effect on the satisfaction of the hotel’s customer and its value is 72.
So it is concluded that the perceived quality of products and services provided by Parsia hotel has an effect on the satisfaction of the hotel’s customer and its value is 72.