چکیده:
Problem statement: In recent decades, the Iranian fashion industry, despite its historical
background, has faced particular economic and social considerations that have faced many
challenges. Accordingly, social institutions have sought to bring this art-industry into the
field of creative industries through commercial, publicity and cultural activities and in
turn have created a trend that will be reflected in the economic development of the Iran’s
cultural industries. Since exploring value changes in society is one of the key elements
in the cultural system of any society, the main issue of the present research is to focus on
cultural industries and accept the transformation in the value system of Iranian society to
gain an understanding of the economic value of art-fashion industry and its dimensions
and weaknesses, strengths and intensifiers. This has helped to organize the concept and
position of the creative economy in this area through oversea interactions and the cultural
process.
Research objectives: The present article seeks to achieve a value-based process in
intervening contextual factors and explaining the selective strategies of developing the
cultural economy of Iranian fashion industry and answering the fundamental questions.
What role can the fashion industry play in realizing the prospect of a Iran’s cultural
economy? How can the economic growth of art that is produced be shaped by changes in
value systems?
Research method: This research is qualitative, descriptive-analytical and data gathering
is done through documentary sources and field findings were based on discourse analysis.
Conclusion: The results suggest that combining art with creativity, knowledge management,
up-to-date technology and business process reengineering will boost Iran’s economic
growth by inserting the moral economy into the fashion industry.