چکیده:
Logistics has long been recognized as the main effective tool for generating competitive advantages in trading enterprises, and therefore there is an acute problem in finding strategic guidelines for improving logistics activities through the lens of organizational and economic support of logistic activity of a trading enterprise. The article compares the main reference models for the analysis of logistics activities and found the most appropriate for use - SCOR model, which identified the main indicators for evaluating the performance of logistics activities. An algorithm for determining the level of efficiency and performance of logistic activity have been constructed. According to the results of the study, the level of organizational and economic support, perormance and efficiency of logistic activity of trade enterprises of Ukraine of the sample population have been determined.
خلاصه ماشینی:
Strategic Guidelines for the Improvement of Logistic Activities of Trade Enterprises Tatyana Valerievna Shtal *Corresponding author, Professor, Dean of International Economic Relations Faculty, Simon Kuznets Kharkiv National University of Economic, Kharkiv, Ukraine.
According to the results of the study, the level of organizational and economic support, perormance and efficiency of logistic activity of trade enterprises of Ukraine of the sample population have been determined.
Methodology In this scientific research, the methodology is represented by a set of general and specific methods, such as the method of analysis and synthesis, which is used for preliminary analysis of the problem statement, the definition of the goal, the disclosure of scientists positions about models and metrics for evaluating the efficiency of logistics activities and the study of the impact of logistics on the efficiency and performance of economic activity trading enterprise.
Results and discussion The study of the correspondence of the level of organizational and economic support to the efficiency and effectiveness of logistic activity leads to the use of certain methodological tools - models and metrics of research.
B, 2016) )VIew the image of this page) Based on the composition of performance indicators of logistic processes of level 1 SCOR-model and considering the availability of information on key parameters of logistics activity in the enterprise, to evaluate the efficiency of logistics activities, it is recommended to use indicators of cost of goods sold, asset turnover, as well as return on current and current assets.
According to the results of the study, the level of organizational and economic support, effectiveness, and efficiency of logistic activity of trade enterprises of Ukraine of the sample population were determined.