چکیده:
یکی از عوامل موثر در پایداری هر مقصد گردشگری سنجش رضایتمندی گردشگران از آن مقاصد گردشگری است. سنجش رضایت مندی میتواند آگاهی و بینش لازم برای مدیران مقصدها و برنامه ریزان را به منظور ارتقاء امکانات و تسهیلات فراهم نماید. بنابراین شناخت وضعیت رضایتمندی در فرآیند برنامه ریزی و توسعه این فعالیت ضروری است. پژوهش حاضر با هدف بررسی وضعیت رضایتمندی گردشگران و مولفههای موثر بر آن در شهر درگهان انجام شده است. پژوهش از نوع کاربردی و روش انجام آن توصیفی تحلیلی است. جامعه آماری تحقیق گردشگران داخلی بازدیدکننده از شهر مورد مطالعه و نمونه آماری تعداد 180 گردشگر میباشد. بررسی رضایت مندی گردشگران به وسیله پرسشنامه و در قالب طیف لیکرت مورد ارزیابی قرار گرفته است. پردازش دادههای حاصل از پرسشنامه با استفاده از آزمونهای آماری کای اسکوئر، فریدمن، روش رگرسیون چندگانه و ضریب همبستگی انجام شده است. نتایج پژوهش نشان میدهد سطح رضایتمندی گردشگران در شهر درگهان بالاتر از حد متوسط است و مولفههای امکانات رفاهی و پذیرایی، فعالیتهای سرگرمی، تفریحی وگذران اوفات فراغت و هزینه به ترتیب بیشترین تاثیر را بر رضایتمندی گردشگران دارند. همچنین بین رضایت مندی گردشگران با متغیرهای جنس، شغل، مدت اقامت و نحوه اقامت گردشگران رابطه معناداری وجود دارد.
One of the factors influencing the sustainability of any tourist destination is measuring tourists' satisfaction with those tourist destinations. Satisfaction assessment can provide the necessary awareness and insight for destination managers and planners to improve facilities and facilities. Therefore, it is necessary to know the satisfaction situation in the planning and development process of this activity. The aim of this study was to investigate the satisfaction status of tourists and its effective components in Dargahan city. The research is applied and its method is descriptive-analytical. The statistical population of the survey of domestic tourists visiting the city under study and the statistical sample is 180 tourists. The survey of tourist satisfaction has been evaluated by a questionnaire in the form of a Likert spectrum. Data processing from the questionnaire was performed using chi-square, Friedman, multiple regression and correlation coefficients. The research results show that the level of tourist satisfaction in Dargahan city is higher than average and the components of welfare and hospitality facilities, entertainment activities, leisure and spending of leisure and cost have the greatest impact on tourist satisfaction, respectively. There is also a significant relationship between tourists' satisfaction with the variables of gender, job, length of stay and how tourists stay. Keywords: Urban Tourism, Tourist Satisfaction, Dargahan; One of the factors influencing the sustainability of any tourist destination is measuring tourists' satisfaction with those tourist destinations. Satisfaction assessment can provide the necessary awareness and insight for destination managers and planners to improve facilities and facilities. Therefore, it is necessary to know the satisfaction situation in the planning and development process of this activity. The aim of this study was to investigate the satisfaction status of tourists and its effective components in Dargahan city. The research is applied and its method is descriptive-analytical. The statistical population of the survey of domestic tourists visiting the city under study and the statistical sample is 180 tourists. The survey of tourist satisfaction has been evaluated by a questionnaire in the form of a Likert spectrum. Data processing from the questionnaire was performed using chi-square, Friedman, multiple regression and correlation coefficients. The research results show that the level of tourist satisfaction in Dargahan city is higher than average and the components of welfare and hospitality facilities, entertainment activities, leisure and spending of leisure and cost have the greatest impact on tourist satisfaction, respectively. There is also a significant relationship between tourists' satisfaction with the variables of gender, job, length of stay and how tourists stay. Keywords: Urban Tourism, Tourist Satisfaction, Dargahan; One of the factors influencing the sustainability of any tourist destination is measuring tourists' satisfaction with those tourist destinations. Satisfaction assessment can provide the necessary awareness and insight for destination managers and planners to improve facilities and facilities. Therefore, it is necessary to know the satisfaction situation in the planning and development process of this activity. The aim of this study was to investigate the satisfaction status of tourists and its effective components in Dargahan city. The research is applied and its method is descriptive-analytical. The statistical population of the survey of domestic tourists visiting the city under study and the statistical sample is 180 tourists. The survey of tourist satisfaction has been evaluated by a questionnaire in the form of a Likert spectrum. Data processing from the questionnaire was performed using chi-square, Friedman, multiple regression and correlation coefficients. The research results show that the level of tourist satisfaction in Dargahan city is higher than average and the components of welfare and hospitality facilities, entertainment activities, leisure and spending of leisure and cost have the greatest impact on tourist satisfaction, respectively. There is also a significant relationship between tourists' satisfaction with the variables of gender, job, length of stay and how tourists stay. Keywords: Urban Tourism, Tourist Satisfaction, Dargahan; One of the factors influencing the sustainability of any tourist destination is measuring tourists' satisfaction with those tourist destinations. Satisfaction assessment can provide the necessary awareness and insight for destination managers and planners to improve facilities and facilities. Therefore, it is necessary to know the satisfaction situation in the planning and development process of this activity. The aim of this study was to investigate the satisfaction status of tourists and its effective components in Dargahan city. The research is applied and its method is descriptive-analytical. The statistical population of the survey of domestic tourists visiting the city under study and the statistical sample is 180 tourists. The survey of tourist satisfaction has been evaluated by a questionnaire in the form of a Likert spectrum. Data processing from the questionnaire was performed using chi-square, Friedman, multiple regression and correlation coefficients. The research results show that the level of tourist satisfaction in Dargahan city is higher than average and the components of welfare and hospitality facilities, entertainment activities, leisure and spending of leisure and cost have the greatest impact on tourist satisfaction, respectively. There is also a significant relationship between tourists' satisfaction with the variables of gender, job, length of stay and how tourists stay. Keywords: Urban Tourism, Tourist Satisfaction, Dargahan;