چکیده:
The study aims to determine if academicians from professional colleges use SNS to determine an association between demographic variables and factors. Variables and factors such as the purpose of SNS use, benefits of using SNS, improvement in factors of academic performance, challenges faced by academicians, and benefits of SNS in research work. The research method has used a survey with a questionnaire. The questionnaires were distributed to the academicians in selected professional colleges in and around Pune city, and responses were collected. The study observed that most faculties from professional colleges have accounts and are familiar with different SNS. It gives the ranking of SNS by Garrett’s Ranking Technique as per the personal and academic use of SNS by academicians. Academicians get various benefits from using SNS, whereas they also face some challenges while using SNS. It is discussed with percentage analysis. Using ANOVA and PAIRED SAMPLE “t” TEST found a significant association between the Demographic variables and the factors under usage of Social Networking Sites. The factors especially considered towards satisfaction using Social Networking Sites by the academicians were analyzed using multiple regression analysis.
خلاصه ماشینی:
/ 9, No. 2, 2021, 137-155 Ori ginal Research Usage, Utilization, Usefulness (U3 Model) and Challenges Faced in Social Networking Sites by Academicians Pratibha Kulkarni Poorna Shankar Assistant Prof.
org/0000-0002-3754-471X Received: 28 June 2020 Accepted: 28 December 2020 Abstract The study aims to determine if academicians from professional colleges use SNS to determine an association between demographic variables and factors.
Keywords: Social Networking Sites, Academic performance, Professional colleges, Benefits, Challenges, Academicians, Demographic variables.
Data analysis and Results Demographic profile of the academicians in Professional College As demographic profile plays a significant role in any service area, this study has given importance to the demographic profile of the respondents like Status of the College, Type of the College, Branch, Designation, Educational Qualification, Nature of Appointment, Total work experience, Using of any social networking sites, Preference of using social networking sites, duration of using the social networking sites, Frequency of using the social networking sites, Time spending in social networking sites and the result revealed through percentage analysis by SPSS 18.
Satisfaction of Academicians with the Performance of SNS in Academic Career Regarding the opinion about the performance of the Social Networking Sites in the Academic Career they were offered five options l=Strong1y Disagree 2=Disagree 3=Neutral 4=Agree and 5=Strongly Agree Opinion from the respondents was obtained and analyzed and the result is detailed in figure 5.
These findings have substantiated the output of the study of Abdelraheem & Ahmed (2015), Lalnunpuii and Verma (2016), and Khan, Munir, Din & Amin ( 2017).