چکیده:
Education of Library and Information Science (LIS) has several problems that
are caused by the changing nature of the discipline and the social, economic and
cultural contexts in which LIS departments function. The aim of this article is to
enumerate and discuss some of the common problems of LIS education in
developing countries of Asia and suggest solutions. We show that as Asian
developing countries share some of the social, economic and cultural elements,
they have similar problems in LIS education. Therefore, the same solutions
could be recommended such as setting up limited number of independent LIS
schools, establishing or empowering accreditation agencies, flexibility in
educational systems, more emphasis on research, developing in-service training,
relocating the departments in new faculties, equipping the departments with new
facilities, employing new and skillful staff, encouraging collaboration among
faculty members and departments, diversifying courses and degrees, updating
syllabi in an ongoing manner, taking advantage of IT, and creating and
publishing LIS literature in native language.
خلاصه ماشینی:
com Abstract The present study investigates the feasibility of implementing marketing principles within the academic libraries of government-sponsored universities in Tehran.
Findings regarding the application propensity for each of the 4Ps marketing mix in libraries indicated that the product, place, promotion, and price were the focus of library managers.
Ojiambo (1994) stated that the marketing concept can be seen as a philosophy of action for managers, forcing them to reorient the administration of the organization needs, to offer them a good product/service, and look for feedback.
Financial projections and budgeting Review of Literature Nkanga (2002), in his study revealed that a majority of selected information providing centers in particular special libraries in Botswana were in favor of marketing their services to their users.
Her findings revealed that librarians have a positive attitude towards the different aspects of marketing of a library's information products/services.
Table 4 Frequenc y and percentage for familiarity of managers with the components of marketing The third part of the questionnaire (questions 10 to 32) measured application for each of the 4Ps marketing mix (product, place, promotion, and price) in the libraries.
Findings regarding the application propensity for each of the 4Ps marketing mix in libraries indicated that product, place, promotion, and price were the focus of library managers (See Table 5).
Marketing Concepts for Libraries and Information Services.
Marketing of information services and products in university libraries of Punjab and Chandigarh (India).