چکیده:
The aim of the present study is to examine the relationship between perceived
environmental turbulence, strategic orientations, and new product success in export
companies. For this purpose, 137 expert employees of Wagon Pars Company were
selected in order to complete the research questionnaire. Content validity of this
questionnaire has been established by experts in this field and the reliability was
determined by using Cronbach's alpha test. In the end, for analyzing research
hypothesis, linear regression test was used and results indicated that there is a
significant relationship between perceived environmental turbulence and its
dimensions including perceived technological turbulence, perceived market
turbulence, perceived competitive turbulence and market innovation orientation in
Wagon Pars Company. On the other hand, it was observed that there is a significant
relationship between market orientation and new product success in Wagon Pars
Company and the relationship between innovation orientation and new product
success in Wagon Pars Company is as well a significant one.
این پژوهش با هدف بررسی ارتباط بین اشفتگی محیطی ادراک شده، جهت گیری های استراتژیک و موفقیت محصول جدید در شرکت های صادراتی انجام شده است، لذا تحقیق حاضر از نظر روش تحقیق، از نوع کاربردی، توصیفی و پیمایشی می باشد. جامعه اماری مورد بررسی شامل کارکنان کارشناس شرکت واگن پارس در سال 1394 می باشد. از بین این جامعه اماری با استناد به فرمول کوکران تعداد 137 کارشناس، به شیوه نمونه گیری تصادفی ساده، به دلیل همگن بودن واحدهای موجود، انتخاب و به پرسشنامه تحقیق پاسخ گفتند. روایی محتوایی این پرسشنامه به روش صوری انجام گرفته و به تایید چند تن از خبرگان و متخصصین رسیده و میزان پایایی ان نیز به کمک ازمون الفای کرونباخ مورد تایید قرار گرفت. در پایان نتایج حاصل از پرسشنامه تحقیق به کمک ازمون رگرسیون خطی مورد تحلیل قرار گرفت. نتایج ازمون رگرسیون خطی نشان داد که بین اشفتگی محیطی ادراک شده، جهت گیری های استراتژیک و موفقیت محصول جدید در شرکت های صادراتی روابط معناداری وجود دارد.
خلاصه ماشینی:
The Relationship between Perceived Environmental Turbulence, Strategic Orientations and New Product Success in Export Companies (Case Study: Wagon Pars Company) Nezamali Razaghi1, Mohammad sadegh Alipour2* 1.
Receive: 05/07/2016 Accept: 30/08/2016 Abstract The aim of the present study is to examine the relationship between perceived environmental turbulence, strategic orientations, and new product success in export companies.
In the end, for analyzing research hypothesis, linear regression test was used and results indicated that there is a significant relationship between perceived environmental turbulence and its dimensions including perceived technological turbulence, perceived market turbulence, perceived competitive turbulence and market innovation orientation in Wagon Pars Company.
Measurement Scale, Validity and Reliability: In this study for quantitative analysis of information and also for understanding the attitude of the expert employees’ of Wagon Pars Company, relationship between perceived environmental turbulence, strategic orientations and new product success was studied and required data was collected through questionnaire.
Also results of the present 171 study indicated that there is a significant relationship between perceived technological turbulence and market orientation in Wagon Pars Company.
On the other hand, research results indicated that there is a significant relationship between perceived market turbulence and market orientation in Wagon Pars Company.
Research finding also indicated that there is a significant relationship between perceived competition turbulence and market orientation in Wagon Pars Company.
Results findings indicated that there is a significant relationship between perceived market turbulence and innovation orientation in Wagon Pars Company.